Sudden Cardiac
Arrest Association (SCAA)

Identity, Stationery,
Brochures, and Exhibit

Commissioned by an association
dedicated to reducing deaths from
sudden cardiac arrest, this logo
builds awareness of the condition
and its treatment by conveying the
life sustaining role of the heart’s elec-
trical system. Employed throughout
the SCAA materials, the logo design,
combined with other distinctive
graphic elements, communicates
an emotional tone that sensitively
reflects the Association's mission.

Sudden Cardiac Arrest Association (SCAA), Identity, Stationery, Brochures, and Exhibit